MAKE-ROOM with Tim Etchells

SHOUTING YOUR DEMANDS
FROM THE ROOFTOP
SHOULD BE CONSIDERED
A LAST RESORT

An installation by Tim Etchells on Curtain Road, Shoreditch, London
2 – 30 September 2013
141-145 Curtain Road, London EC2A

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Curated by MAKE-ROOM in collaboration with Duggan Morris Architects

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The work occupied a large third floor window of a building under construction, visible 24 hours a day from the street and surrounding buildings. Infiltrating galleries, street corners, shop windows, rooftops and other locations with his sign-works, artist, performance maker and writer Tim Etchells spells out simple-but-intriguing phrases, messages and instructions in neon and LED. Appearing to address the viewer directly in these sign-works, Etchells creates awkward moments of intimacy and encounter in a public setting. Each work implicates the viewer in an incomplete question, narrative or instruction – drawing us into a story we can’t refuse and which, at the same time, we can’t quite understand – creating a contradictory and perplexing no-man’s land between fiction and reality.

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Images © Jack Hobhouse